National Alliance for Hispanic Health Announces Support for CDC's Televised Línea de Ayuda Smoki


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WASHINGTON, May 3, 2017 /PRNewswire-USNewswire/ -- "With tobacco companies estimated to spend $9.1 billion this year to addict new customers, the CDC's Línea de Ayuda and Tips Campaign are critical tools to make sure all our communities know the real costs of tobacco use, nicotine addiction, and how to get help to quit," said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health (the Alliance), the nation's leading Hispanic health advocacy group.

This month CDC is airing Línea de Ayuda (Helpline), a telethon-style event on 15 Telemundo television network affiliate stations around the country. Línea de Ayuda will air in prime time and feature four 90-second spots where Dr. Ralph Caraballo, CDC Chief Epidemiologist, will be interviewed about smoking-related illnesses, health benefits from quitting, and accessing free help to quit. Each segment directs callers to the Spanish-language Quitline, 1-855-DÉJELO-YA (1-800-QUIT-NOW), for support.