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  • Jonesboro Welcomes NIH’s Landmark Precision Medicine Research Effort

    Ambitious effort to enroll 1 million people to accelerate research and improve health Jonesboro, AR - This weekend, El Centro Hispano in Jonesboro and Arkansas State University are partnering with the National Alliance for Hispanic Health to host the National Institutes of Health’s All of Us Journey, a traveling, hands-on exhibit that raises awareness about the All of Us Research Program. All of Us is an unprecedented effort to gather genetic, biological, environmental, health and lifestyle data from 1 million or more volunteer participants living in the United States. The program’s ultimate goal is to accelerate research and improve health. All of Us seeks to transform the relationship between researchers and participants, bringing them together as partners to inform the program’s directions, goals and responsible return of research information. One of those partners is the National Alliance for Hispanic Health who through their Todos Juntos effort is partnering with Alliance members across the country to provide information on All of Us and demonstrate the central role Hispanic communities must play to usher in the future of health. All of Us aims to reflect the rich diversity of the U.S. to help ensure that each community is included in studies that lead to improved health for future generations. Participants will be able to access their own health information, summary data about the entire participant community and information about studies and findings that come from All of Us. Gina Gomez, Executive Director of El Centro Hispano in Jonesboro, states, “We are so excited to be a stop on the All of Us journey as a bridge to the Hispanic community. It's so important for Latinos to participate in medical research projects such as this so that there will be an increase in representation and understanding of this community. With this data collection, medical care and treatment can move towards equality for all groups of people." “Arkansas State University is honored that the National Alliance for Hispanic Health has chosen our campus as an important stop for the All of Us national tour. We are in a region of the country with significant health disparities among various populations. Greater understanding of health differences with a goal of improved health outcomes is valuable for all of us. We are excited to have the exhibit on campus,” said Susan Hanrahan, Ph.D., College of Nursing and Health Professions Dean. “As a biology professor and researcher in the biomedical field, I recognize the growing need to develop effective medical treatments that will address the differences among individuals. The opportunity to host the National Alliance for Hispanic Health at Arkansas State University will be of great benefit to our students as they prepare to address important medical challenges in the future,” concluded Professor Fabricio Medina-Bolivar, Ph.D., of the Department of Biological Sciences. “To continue our work to increase the inclusion of Hispanics in clinical and biomedical research, we are bringing the All of Us Research Program to our communities. The participation of diverse communities in All of Us will help build the foundation for a new era of health care where medicine is tailored to each person,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health. Jonesboro’s community can visit the All of Us Journey at several locations during the weekend: Friday, February 1, 2019 from 10am to 3pm at Arkansas State University at Heritage Plaza Lawn Saturday, February 2, 2019 from 10am to 2pm at El Centro Hispano Health Fair (211 Vandyne St.) Sunday, February 3, 2019 from 9am to 2pm at Blessed Sacrament Catholic Church - 1101 East Highland Drive. To learn more about the program, please visit JoinAllofUs.org/juntos. Contact:Edgar Gil Rico, National Alliance for Hispanic Health – emg@healthyamericas.org

  • Walkaround Elmo from Sesame Street® Joins ¡Vive Tu Vida! Get Up! Get Moving!® Health and Wellness Ev

    Houston, TX – On Saturday, November 9, 2019, the National Alliance for Hispanic Health and Hispanic Health Coalition will celebrate their 13th annual ¡Vive tu vida! Get Up! Get Moving!® event in Houston with a very special guest – Walkaround Elmo from Sesame Street®! As a special feature, the 2019 Houston ¡Vive tu vida! Get Up! Get Moving!® event will feature Walkaround Elmo from Sesame Street® to greet children and a pavilion where parents can get free Sesame Street in Communities resources. “We’re thrilled to partner with the Alliance to help children and families in Houston celebrate healthy habits,” said Dr. Jeanette Betancourt, Senior Vice President of US Social Impact, Sesame Workshop. “We’re excited that Sesame Street in Communities is part of this tremendous effort to give children and families the tools they need to thrive.” “The Centene Charitable Foundation is proud to support this important initiative promoting healthy lifestyles in Hispanic communities throughout the country,” said Marcela Manjarrez-Hawn, Senior Vice President, Chief Communications Officer for Centene. “We know that fun and interactive events like these can make a positive and lasting impact on the health and wellness of kids and families in these communities.” Additionally, the Alliance is bringing the All of Us Research Program to the event. All of Us is a historic effort to gather data from one million or more people living in the US to accelerate research and improve health. “The participation of diverse communities in All of Us will help build the foundation for a new era of health care where medicine is tailored to each person. We proud to bring the All of Us pavilion to Houston,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “We are glad to provide ongoing support for ¡Vive tu vida! Get Up! Get Moving!® events across the country,” Robert Forrester, President and CEO of Newman’s Own Foundation, said. “These programs bring communities together, empower individuals to improve their health and address a broad range of needs at the local level.” What: ¡Vive tu vida! Get Up! Get Moving!® event featuring: Free Health Screenings Fitness: 5K wellness walk Healthy snacks: produce giveaway and nutrition education Family fun: Trackless train, live music, raffles and giveaways Science: Featuring the All of Us Research Program Where: Mason Park, 541 South 75th St, Houston, TX 77023 When: Saturday, November 9, 2019 from 10:00 am to 2:00 pm Cost: FREE! To find a ¡Vive tu vida! Get Up! Get Moving!® event in your city, please visit https://www.getupgetmoving.org/.

  • Bilingual Support for Families on COVID-19 from the National Alliance for Hispanic Health

    “I do my part” campaign offers simple steps we can all take to protect ourselves, our families, and our communities Washington, DC – “Today the Alliance launched the I do my part campaign to combat COVID-19. What we each do during this crisis makes a difference. We need to give individuals and families tools to help them through these coming weeks,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health (the Alliance), the nation’s leading health advocacy group. The National Alliance for Hispanic Health developed resources in English and Spanish that can be downloaded for free (www.healthyamericas.org) and used with all communities. To launch the effort the Alliance and their community-based organization members, that serve 15 million people annually, took to social media with the English and Spanish infographic messages campaign. “Many people are having difficulty staying at home and yet to support each other that is what we have to do. We can each do our part and that is the message of each of these infographics. It is extremely important that if you are feeling overwhelmed that you take small steps to get through each day. If we each do our part, together we will make it through this,” concluded Dr. Delgado To download the I do my part social media infographics and other COVID-19 information, go to healthyamericas.org, or for Spanish language materials go to nuestrasalud.org for free health information and to search for community health centers in your area.. ### About the National Alliance for Hispanic Health (the Alliance). The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States with a mission to achieve the best health for all. For more information visit us www.healthyamericas.org.

  • National Alliance for Hispanic Health Joins “80% in Every Community” Colorectal Cancer Screening Cam

    Nuestras Voces Network Promotes Screening in Hispanic Communities Washington, DC – “If you are 50 years of age or older, talk with your health care provider about colorectal cancer screening,” said Jane L. Delgado, Ph.D., M.S., President and CEO of the National Alliance for Hispanic Health (the Alliance), the nation’s leading Hispanic health advocacy group. In recognition of National Colorectal Cancer Awareness Month, the National Alliance for Hispanic Health (the Alliance) is supporting the launch of the new "80% in Every Community," colorectal cancer screening campaign. The Alliance joined forces today with the National Colorectal Cancer Roundtable (NCCRT), Centers for Disease Control and Prevention (CDC), Fight Colorectal Cancer (Fight CRC), and American Cancer Society to kick off the campaign. Colorectal cancer is the third-leading cause of cancer death among Hispanics, yet it is one of the most preventable with screening and early diagnosis. According to the latest CDC data, for Hispanics age 50 or older, the prevalence rate for colorectal cancer screening stands at 50% with barriers including lack of access to affordable health services, misinformation, and ineffective communication by providers. “With our partners in the ‘80% in Every Community’ campaign, the Alliance’s Nuestras Voces Network is committed to ensuring all get the best scientific and medical information and access to preventive services, including screening for colorectal cancer.” “If you have questions or don’t have a health provider, we are here to help. Call the Alliance’s Su Familia Helpline at 1-866-783-2645 for information and referral to services, including colorectal cancer screening services, in your community,” concluded Dr. Delgado. ### About the National Alliance for Hispanic Health (the Alliance). The Alliance is the nation's foremost science-based source of information and trusted advocate for the health of Hispanics in the United States with a mission to achieve the best health outcomes for all. For more information visit www.healthyamericas.org. About Nuestras Voces (Our Voices) Network. Nuestras Voces Network is working to expand multi-sector networks and their capacity to effectively address the threats of commercial tobacco use and reduce the impact of tobacco related cancers on the nation’s health and wellbeing, with a particular focus on reducing disparities in underserved Hispanic communities. For more information and to join Nuestras Voces visit www.nuestrasvoces.org.

  • Comments on CMS-10463 Cooperative Agreement To Support Navigators in Federally-Facilitated and State

    Alliance submitted comments to CMS on reducing reporting burden on Navigators, improving transparency, and enhancing data to include information on why individuals who receive Navigation services choose not to enroll in Affordable Care Act (ACA) offerings in order to better design ACA offerings and understand individual and family needs. Download on PDF

  • The National Alliance for Hispanic Health Renews Partnership with CDC’s Anti-Smoking Campaign During

    The Nuestras Voces Network promotes Tips From Former Smokers Campaign® to help Hispanics quit smoking and reduce cancer disparities Washington, DC – ““If you smoke, quitting is the single best thing you can do for your health and for your loved ones,” said Jane L. Delgado, Ph.D., M.S., President and CEO of the National Alliance for Hispanic Health (the Alliance). “The Tips® campaign offers advice from former smokers and free support from 1-800-QUIT-NOW (in Spanish from 1-855-DÉJELO-YA), to help motivate smokers to quit,” added Dr. Delgado. The Centers for Disease Control and Prevention (CDC) launched the eight year of the Tips From Former Smokers campaign with new emotionally powerful ads featuring real people suffering from smoking-related illnesses such as cancer, and the devastating impact of these illnesses on the smokers’ families. Cancer is the leading cause of death among Hispanics, and tobacco use is a key risk factor for this disease. Tips ads will run for 27 weeks on national and cable television, online, and in magazines. The new ads feature: Terrie, who at age 40 was diagnosed with oral and throat cancers and died at 53. Dana, age 38, Terrie’s daughter, who had to live with her mother’s illness and describes how it affected the family’s life. Christine, age 55, who at age 44 was diagnosed with oral cancer, which eventually required doctors to remove half of her jaw. Christine talks about the impact her smoking-related illness has had on her family. And, Susan Nimoy, the wife of Leonard Nimoy, the American actor best known for his role as Spock on Star Trek. She explains how Mr. Nimoy suffered from chronic obstructive pulmonary disease (COPD), as a result of smoking, until his death in 2015. The Alliance is promoting the 2019 Tips campaign through its Nuestras Voces (Our Voices) Network Program, which is working to increase partnerships and meaningful collaboration to effectively address the threats of commercial tobacco use and reduce the impact of tobacco related cancers in underserved Hispanic communities. According to Dr. Delgado, “Each year, the tobacco industry spends over $9.3 billion, or more than a million dollars per hour, to promote its deadly products and attract new customers. The Tips campaign is a critical tool to educate our communities about the real impact of smoking and how people can get the help they need to quit. For more information on the Tips Campaign, visit www.cdc.gov/tips or call the Alliance’s Su Familia Helpline at 1-866-783-2645 for information on quitting smoking, talking to a loved one about smoking, or connecting to health services in your local community.” ### About the National Alliance for Hispanic Health (the Alliance). The Alliance is the nation's foremost science-based source of information and trusted advocate for the health of Hispanics in the United States with a mission to achieve the best health outcomes for all. For more information visit www.healthyamericas.org. About Nuestras Voces (Our Voices) Network. Nuestras Voces Network is working to expand multi-sector networks and their capacity to effectively address the threats of commercial tobacco use and reduce the impact of tobacco related cancers on the nation’s health and wellbeing, with a particular focus on reducing disparities in underserved Hispanic communities. For more information and to join Nuestras Voces visit www.nuestrasvoces.org .

  • Do You Know if Asbestos is in Your Makeup?

    National Alliance for Hispanic Health Announces Support forPersonal Care Products Safety Act (S.726) Introduction in 116th Congress Washington, DC – “Consumers want to know that if it’s on the shelf or in their online cart that the shampoo, make-up, after shave or other personal care products they buy are safe,” said Jane L. Delgado, PhD, MS, President and CEO of the National Alliance for Hispanic Health (the Alliance), the nation’s leading Hispanic health advocacy group. Today the Alliance announced its support of the Personal Care Products Safety Act (S.726), introduced by Senators Susan Collins (R-ME) and Dianne Feinstein (D-CA) last night, to protect consumers and strengthen FDA’s oversight of cosmetics and other personal care products. The safety of everday personal care products has been in the news recently. A range of voices, from the New York Times Editorial Board to Kourtney Kardashian to the Food and Drug Administration (FDA), have all issued calls for improving the safety of cosmetics and personal care products. “Everyday millions of men and women use cosmetics and personal care products like shampoo and lotion and assume that they are safe but the FDA does not have adequate authority to ensure the ingredients in these products that American families use daily are safe, nor does FDA have adequate authority to recall these products if they are found to be dangerous,” stated Dr. Delgado. Among actions that would be authorized by S.726: FDA would have the adequate authority to order recalls of cosmetic and personal care products that threaten consumer safety, such as a contaminated product; Companies would be required to provide timely reporting of adverse events, FDA would be required to annually evaluate for safety at least five chemicals used in cosmetic and personal care products; and, Companies required to include ingredient information and warnings for products sold online. The legislation’s requirements are budget-neutral and financed through a new user fee program paid by cosmetic and personal care product companies. “This legislation, if enacted, would represent the first new consumer protections on cosmetics and personal care products in 80 years. It is action long overdue and we look forward to the bill becoming law,” concluded Dr. Delgado. ### About the National Alliance for Hispanic Health (The Alliance) The Alliance is the nation's foremost science-based source of information and trusted advocate for the best health outcomes for all. For more information, visit www.healthyamericas.org or call the Alliance's Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

  • ¡Vive Tu Vida! Get Up! Get Moving!® Brings Needed Services and Day of Family Fun to Chicago

    CHICAGO, May 26, 2017 /PRNewswire-USNewswire/ -- On Saturday, June 3, 2017, the National Alliance for Hispanic Health and the Chicago Hispanic Health Coalition presents the 11th Annual ¡Vive tu vida! Get Up! Get Moving!® event at McKinley Park in Chicago. The event promotes Hispanic family physical activity and good nutrition for better health and wellness for people of all ages and sizes. "For eleven years ¡Vive tu vida! Get Up! Get Moving!, has provided nutrition education, free health screenings and wellness activities to communities across the nation," said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation's leading Hispanic health advocacy group. "We are grateful and proud of the work and energy of all our partners and hundreds of volunteers that make these events such a success and celebration of family, culture, and health." "These are times filled with stress for many, and staying healthy is important – your body is your most important resource. We are grateful to all our sponsors and the organizations that participate in this event for helping the community receive the services they need," said Esther Sciammarella, Executive Director of Chicago Hispanic Health Coalition. What: ¡Vive tu vida! Get Up! Get Moving!® event featuring — Health Screenings and Information: including blood pressure, cholesterol, diabetes, vision; prostate; and dental exams, as well as Medicare and Medicaid enrollment information Fitness & Family fun: Exercise demonstrations, family fitness walk, and youth soccer tournament Nutrition: Fresh fruits and healthy snacks, along with educational resources Where: McKinley Park Field House - 2210 West Pershing Road - Chicago, IL 60609 When: Saturday, June 3, 2017 from 10:00 am to 2:00 pm Cost: FREE! "The National Alliance for Hispanic Health has a longstanding commitment to help create healthier communities. We are proud to contribute to their efforts through our continuing support of ¡Vive tu vida! Get Up! Get Moving! events," said Robert Forrester, President and CEO of Newman's Own Foundation. The Foundation is marking its 8th year as a national sponsor of the ¡Vive tu vida! Get Up! Get Moving! event series. The events are also supported nationally by the Healthy Americas Foundation. This is the 11th anniversary of the ¡Vive tu vida! Get Up! Get Moving! event series that in its first decade has been attended by over 175,000 people and provided over 85,000 free health screenings. SOURCE National Alliance for Hispanic Health

  • New Report from CDC Shows Hispanics Less Likely to Receive Advice from Health Providers to Quit Smok

    Proven Tobacco Cessation Interventions Can Help Hispanics Quit Smoking Washington, DC – “The tobacco industry spends more than a million dollars per hour, to promote its deadly products and attract new customers. That is over $9.1 billion a year. According to a report released by CDC, in 2015 Hispanic smokers were less likely than white smokers to receive advice to quit smoking when visiting a health care provider and were also less likely to use proven cessation treatments. We are committed to helping Hispanics who smoke to quit and urge health providers to provide smoking cessation counseling and tailored clinical services to all of their patients,” said Jane L. Delgado, Ph.D., M.S., President and CEO of the National Alliance for Hispanic Health (the Alliance), the nation’s leading Hispanic health advocacy group. Using self-reported data from the 2000-2015 National Health Interview Survey, researchers compared trends in quit attempts, receiving advice to quit from a health professional, and use of cessation treatment (counseling and/or medication) among Hispanic and non-Hispanic white adult smokers. In 2015, Hispanic smokers who visited a provider in the past year had 51% lower odds of receiving advice to quit than non-Hispanic white adults. Among Hispanic subgroups, Mexican smokers had a significantly lower prevalence of cessation treatment use than non-Hispanic white smokers in 2015. In addition, in 2015, a higher proportion of Hispanic than non-Hispanic white smokers visited a health care provider without receiving advice to quit. Smoking remains the leading preventable cause of death and disease in the US. Smokers who receive quitting advice from a health professional and use cessation counseling and FDA-approved cessation medications are more likely to quit than those who do not receive advice or use counseling or medications. Providers are critical to help lessen the burden of cancer and other health disparities by supporting their patients who smoke with advice to quit and offering them cessation treatments. The Alliance through its Nuestras Voces (Our Voices) Network Program helps connect people to culturally proficient screening and cessation services and provides technical assistance to address the threats of commercial tobacco use and reduce the impact of tobacco related cancers in underserved Hispanic communities. According to Dr. Delgado, “we need to ensure that providers ask questions about smoking behaviors of all their patients to educate our communities about the real impact of smoking, provide them with tailored cessation advice, and ensure they get the help they need to quit. Consumers can call the Alliance’s Su Familia Helpline at 1-866-783-2645 for information on ways to quit smoking (including referrals to the Déjelo ya quitline), learn how to talk to a loved one about quitting smoking, or to connect to health services in their local community,” concluded Dr. Delgado. ### About the National Alliance for Hispanic Health (the Alliance). The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States with a mission to achieve the best health for all. For more information visit us www.healthyamericas.org. About Nuestras Voces (Our Voices) Network. Nuestras Voces Network is working to expand multi-sector networks and their capacity to effectively address the threats of commercial tobacco use and reduce the impact of tobacco related cancers on the nation’s health and wellbeing, with a particular focus on reducing disparities in underserved Hispanic communities. For more information and to join Nuestras Voces visit www.nuestrasvoces.org.

  • National Alliance for Hispanic Health Announces Support for CDC's Televised Línea de Ayuda Smoki

    WASHINGTON, May 3, 2017 /PRNewswire-USNewswire/ -- "With tobacco companies estimated to spend $9.1 billion this year to addict new customers, the CDC's Línea de Ayuda and Tips Campaign are critical tools to make sure all our communities know the real costs of tobacco use, nicotine addiction, and how to get help to quit," said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health (the Alliance), the nation's leading Hispanic health advocacy group. This month CDC is airing Línea de Ayuda (Helpline), a telethon-style event on 15 Telemundo television network affiliate stations around the country. Línea de Ayuda will air in prime time and feature four 90-second spots where Dr. Ralph Caraballo, CDC Chief Epidemiologist, will be interviewed about smoking-related illnesses, health benefits from quitting, and accessing free help to quit. Each segment directs callers to the Spanish-language Quitline, 1-855-DÉJELO-YA (1-800-QUIT-NOW), for support. Línea de Ayuda will air in Philadelphia, Dallas, Tampa and Atlanta (May 4); Orlando, El Paso, Las Vegas and Phoenix (May 11); Puerto Rico, McAllen, TX and Denver (May 18); and, New York, Chicago, Houston and Albuquerque (May 25). The 2017 Spanish and English language Tips Campaign ads are also airing nationwide on television and radio through July to bring attention to the risks of smoking. The ads feature former smokers who describe the health consequences they have suffered, motivate others to quit, and promote free cessation support available through Quitlines. The Alliance is promoting the Línea de Ayuda television events and the broader Tips Campaign through its Nuestras Voces (Our Voices) Network, spearheaded by 11 regional partners around the country, which works to reduce tobacco use and cancer incidence in Hispanic communities. Activities to support these efforts include individual cessation support, bilingual social media, and local media outreach. "The individual stories told in the Línea de Ayuda and Tips campaigns represent similar experiences of the over 16 million Americans suffering from illnesses caused by smoking and give encouragement to smokers to quit and others not to start. We are proud to support these efforts, including through the Alliance's Su Familia Helpline at 1-866-783-2645 where callers can get information in Spanish and English on quitting smoking, talking to a loved one about smoking, or connecting to health services in their communities," emphasized Dr. Delgado. About the Nuestras Voces Network. Nuestras Voces is a national network of over 200 members working for a tobacco-free world and to eliminate disparities in cancer prevention and treatment services. You can be part of this effort being led by the National Alliance for Hispanic Health! Join us at www.nuestrasvoces.org/join. About the National Alliance for Hispanic Health. The Alliance is the nation's foremost science-based source of information and trusted advocate for the health of Hispanics in the United States with a mission to achieve the best health outcomes for all. For more information visit us www.healthyamericas.org. SOURCE National Alliance for Hispanic Health

  • Dad and Daughter Develop Family Bingo (La Loteria) Activity to Help Families Connect, Discuss, and L

    COVID-19 Bingo is latest free resource from National Alliance for Hispanic Health Washington, DC – “My daughter and I were playing La Loteria (a traditional picture driven Bingo game) and we thought it might be a great way to help other kids understand COVID-19. So it became a family project resulting in a new version of Bingo (La Loteria) with tips for parents to use the game to discuss COVID-19 and what families can do to stay well and healthy,” said Edgar Gil Rico, Senior Director for Innovation and Program Development of the National Alliance for Hispanic Health (the Alliance), the nation’s leading Hispanic health advocacy group. The new COVID-19 themed Bingo (La Loteria) cards are the latest resource from the National Alliance for Hispanic Health and can be downloaded for free (www.healthyamericas.org) and printed to play at home. “In these times of social distancing and isolation inside our homes, it’s important to talk to children in ways that help them make sense of the pandemic and also connect family traditions and the sense of togetherness that this game brings to families, ”said Jane L. Delgado, PhD, MS, President and CEO of the Alliance. “We are so very proud that this game was inspired and developed by one of the youngest members of the Alliance family!” The bilingual COVID-19 Bingo (La Loteria) game was developed using resources from CDC and the FDA. The game also includes information for adults on NIH’s All of Us Research Program. “We are being called upon to protect one another by remaining physically distant. While doing that, we can also serve our communities by participating in health research at a time when the need for good science has never been more clear,” emphasized Dr. Delgado. By taking part in the All of Us Research Program, participants may help researchers find answers to health questions that have been out of our reach and accelerate biomedical research, including advances in precision medicine. People can learn more and join the All of Us Research Program online at the bilingual site joinallofus.org/juntos. You can also call the Alliance’s bilingual Su Familia Helpline for more information on joining All of Us or on the new Bingo (La Loteria) game. To download the free bilingual COVID-19 Bingo game and other COVID-19 information, go to healthyamericas.org or for the Spanish language version go to nuestrasalud.org. ### About the National Alliance for Hispanic Health (the Alliance). The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States with a mission to achieve the best health for all. For more information visit us www.healthyamericas.org.

  • National Alliance for Hispanic Health Announces Support for CDC’s Anti-smoking Campaign on its Seven

    Tips Campaign features advice from former smokers to help others quit smoking ​ ​ Washington, DC – “If you smoke, quitting is the single best thing you can do for your health and for your loved ones,” said Jane L. Delgado, Ph.D., M.S., President and CEO of the National Alliance for Hispanic Health (the Alliance). “The Tips Campaign offers advice from former smokers and free support from 1-800-QUIT-NOW (1-855-DÉJELO-YA) to help motivate smokers to quit, and prevent others from ever starting,” added Dr. Delgado. The 2018 Tips from Former Smokers (Tips) Campaign’s 15 and 30-second ads are airing nationally on television, online, and in print advertisements through October 2018 to raise awareness of the dangers of smoking and offer tips on how to quit. Markets that have higher rates of cigarette smoking will have additional airings and advertisements for increased awareness. The ads feature former smokers and their stories that highlight serious smoking-related health conditions associated with cigarette use, promote the benefits of quitting for loved ones, and encourage smokers to call 1-800-QUIT NOW (1-855-DÉJELO-YA) for free cessation support. The 2018 Tips ads feature Brian, 63, an Air Force veteran, who had his first heart attack at age 35 while on assignment overseas. He quit smoking in 2009 and received a heart transplant in July 2012. In January 2017, Brian was diagnosed with lung cancer and had part of his lung removed; Christine, 55, who began smoking at age 16 and was diagnosed at age 44 with oral cancer, which eventually required doctors to remove half of her jaw; Sharon, 58, who began smoking at age 13 and at age 37 was diagnosed with stage IV throat cancer; and, Tiffany, age 40, who started smoking at 19, even though her mother died of lung cancer due to smoking. Tiffany quit smoking in 2011 because she wanted to be around to support her own teenage daughter. The Alliance is promoting the 2018 Tips Campaign through its Nuestras Voces (Our Voices) Network, spearheaded by 11 regional partners around the country, which works to reduce tobacco use and cancer incidence in Hispanic communities. Activities to support these efforts include providing training on evidence-based tobacco and cancer initiatives, connecting individuals to cessation support, and conducting bilingual national media activities and social media outreach. According to Dr. Delgado, “With tobacco companies set to spend over $9.1 billion in 2018 to addict new customers on their poisonous products, the Tips Campaign is a critical tool to make sure our communities know the real costs of this dangerous habit and how to get the help they need to quit.” For more information on the Tips Campaign, visit https://www.cdc.gov/tobacco/campaign/tips/index.html or call the Alliance’s Su Familia Helpline at 1-866-783-2645 for information on quitting smoking, talking to a loved one about smoking, or connecting to health services in local communities. ### About the Nuestras Voces Network. Nuestras Voces is a national network of over 300 members working for a tobacco-free world and to eliminate disparities in cancer prevention and treatment services. You can be part of this effort led by the National Alliance for Hispanic Health! Join us at www.nuestrasvoces.org/join About the National Alliance for Hispanic Health. The Alliance is the nation's foremost science-based source of information and trusted advocate for the health of Hispanics in the United States with a mission to achieve the best health for all. For more information visit us www.healthyamericas.org.

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